If Xbox One lowers its price it can match PS4 sales
There’s no doubt which console is currently winning the current generation, having managed to sell more consoles than the Xbox One, Sony’s PlayStation 4 has outperformed its rival when it comes to sales. However the PS4’s early advantage is down to it being £80 cheaper than Xbox One, says Wedbush Securities analyst Michael Pachter. And it’s hard to argue against it.
Pachter has downplayed the “technical advantage” the PS4 has over Xbox One, as well as the controversy Microsoft caused at E3 which initially handed many gamers over to Sony. Instead, he believes it is solely the fact that Sony’s console costs less than Microsoft’s. Speaking at the Game Monetization USA Summit in San Francisco, Pachter stated, “The reason Sony beats Microsoft is solely the price.”
“Microsoft loses the next generation unless they cut the price. If Microsoft drops its price to $399, I expect the sales to be equal to the PS4.” He also dismissed estimates that PS4 and Xbox One would set new hardware sales records. Xbox 360 and PS3 currently have sold around 80 million consoles combined, but some expect the next-gen consoles to sell several hundred million units.
“I don’t know where they get those numbers. I don’t think you’re ever going to see 500 million consoles out there, The next generation of consoles is probably the last. We expect frequent model updates instead of new consoles. I think the PC is going to make a comeback, the PC will be the hub of all this stuff.”
However he does expect both consoles to sell similar amounts of units, estimating that the PS4 will sell 100 to 120 million units, while the Xbox One will sell roughly 90 to 110 million units.
With the Xbox One currently costing around 20% more than Sony’s console, it’s obvious that many gamers would turn to the cheaper console, especially when both are so similar with regards to hardware. Microsoft have also failed to convince consumers why their console is worth the extra money which ultimately has led to more sales for Sony.