Xbox One available in store at Launch Confirms Microsoft
Microsoft Game Studios vice president Phil Spencer has confirmed that stocks of the Xbox One will be held back at launch to ensure that the consoles are available in store. This means that if you haven’t pre-ordered, you will have the chance to at least be able to pick up an Xbox One in store at launch. As to how many other people have the same idea would determine your success, but that is definitely Microsoft’s aim.
Speaking to Game Informer, Phil Spencer had to say, “You want people to be able to walk in the store and buy one on day one, so you’re trying to manage the inventory that isn’t pre-sold, It’s not a yield problem, it’s us trying to manage the hardware side.”
“I want parents who don’t think about pre-ordering electronics to be able to walk in and have a chance to find a box. There might be a line, but I don’t want it to be that if you didn’t pre-order in September, you can’t get one. That doesn’t feel like a great consumer experience.”
So while stocks for pre-orders are flying out faster than they can be replaced, Microsoft certainly has the intentions of making their next-gen console available to as many people as possible. Spencer also goes on to add that the launch will be much better than that of the Xbox 360.
“Availability should feel a lot better than it did for 360,” he says. “If people want to pick up more controllers and games, they’ll be there. We feel really good about our pre-order number, and we’re managing it through allocation rather than demand.
“Pre-Order isn’t the business. It’s way more important to me what happens when people walk in the store. The business is selling consoles,”
If you want to guarantee your Xbox One on day one, it is still best to pre-order your console in advance, providing you can find a retailer still accepting pre-orders.