Ubisoft’s Upcoming IP Almost Gets Trademark Hacked

“Your world is connected.” This is one of Ubisoft’s taglines for its newest IP, Watch Dogs. Perhaps the world is a little too connected, as someone attempted to not only cancel the game, but strip Ubisoft of the trademark.

An unnamed fraudster attempted to pose as Ubisoft CEO Yves Guillemot in an attempt to cancel a trademark for the game.

Ubisoft made a statement saying the claims were fraudulent, according to attorneys representing the company.

“On February 1, 2014, Ubisoft Entertainment received an email from TEAS@uspto.gov notifying Ubisoft Entertainment that a Request for Express Abandonment had been filed in connection with Application Serial No. 85642398,” reads the letter. “The Request for Express Abandonment purports to be signed by the Chief Executive Officer of Ubisoft Entertainment, Yves Guillemot.

“Mr. Guillemot, however, did not sign the Request for Express Abandonment, nor did Ubisoft Entertainment file the Request for Express Abandonment. The Request for Express Abandonment is fraudulent and was not filed by Ubisoft Entertainment or its representative.”

“As of this filing, the Office has not yet issued a Notice of Abandonment.”

A Ubisoft spokesperson said to MCV, saying this incident has no impact on the progress of the development of Watch Dogs.

 ”We are working directly with the USPTO on reinstating the trademark for Watch Dogs and it will be active again in the coming days. The matter has no impact on the Watch Dogs’ development.”

Watch Dogs  is set to release for PlayStation 4, XBox One, PlayStation 3, XBox 360 and PC. There is no confirmation whether or not the game will release for Wii U. Surely, this incident will not disconnect interest in the game as Ubisoft sees it as nothing more than a minor setback, that is being taken care of.

Sources: Videogamer.com; MCVUK.com; U.S. Patent & Trademark Office