Sony are controlling the majority of the European console market with the PlayStation 4, according to SCEE president Jim Ryan who has put the figure at no less than 70% of the market-share, with 90% of the market-share being frequently enjoyed in continental Europe.
Speaking to VG247, Ryan stated, “We have a very significant market leadership,”
“Well, we have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don’t think market-share’s any less than 70%, and frequently greater than 90% in continental Europe.”
Sony has by far been the most successful console in Europe since the launch of the Xbox One and PlayStation 4 back in 2013, despite being more expensive than the Xbox One which has seen numerous price cuts in the last two years while the PlayStation 4 has been sold consistently around £349.99.
As a result, Ryan and Sony don’t feel a need to change a pricing model which has already brought them success with no signs of a reduction coming anytime soon.
“Particularly in Europe… our momentum is still very considerable,” Ryan said. “We’re happy with the price and we’re happy with the value proposition. Consumers, equally and more importantly, appear to he happy with the price and the value proposition. We’ll leave it where it is for now.”
It’s quite a claim which has been made by Ryan, suggesting that Microsoft only has 10% of the market-share in some regions and sits at no more than 30% of the market-share in the whole of Europe. Things are closer however in the US, with the Xbox One and PS4 pretty much neck and neck.