If you are currently subscribed to EA Access then you can download Need for Speed ahead of everyone else. The game has gone live earlier than anticipated and is now available for download.
There is a discounted price if you purchase the game digitally as well (10% off because you are subscribed to EA Access).
You can play the game early for up to ten hours in the trial version and you can get as deep into the game as you like during this time period.
EA Access currently cost 4.99 per month and 29.99 per year and allows player early trial runs of upcoming titles.