Microsoft go ‘gaming first’ as they plan to shutdown their original TV content studio, Xbox Entertainment Studios.
Microsoft are confirmed to be shutting down their Original TV programming studio, Xbox Entertainment Studios, in favour of turning their focus onto attempting to re-establish themselves as a ‘gaming first’ platform. Whilst the studio will close in the coming months, Executives such as Nancy Tellem, Jordan Levin and some other members of the team will remain on board in order to finish up the projects that are already in production such as the upcoming documentary series “Signal to Noise”, whose first instalment will detail the rise and fall of former gaming giant, Atari. All Halo related content appears to also be uninterrupted. Xbox Entertainment Studios were responsible for the production of the currently ‘airing’ Xbox Original TV series, Every Street United, which focuses on taking eight street Football players from around the world and pitting them against each other in Brazil. The news comes as no surprise as Microsoft have confirmed that they will be laying off 18,000 members of staff in the coming weeks.
It’s going to be interesting to see how this move develops in the future for Microsoft, as whilst gamers will be excited that Microsoft appear to be taking positive steps towards becoming a ‘gaming first’ platform, Microsoft will lose its ‘Entertainment edge’ over Sony, particularly as Sony are starting to develop their own original video content for PlayStation owners.
Phil Spencer has issued a statement regarding the subject:
“I hope you have had a chance to read today’s mails from Satya. I wanted to take a moment to share a few thoughts on what this means for our team and some of the changes we are making as a result.
In last week’s mail outlining some of the steps towards creating the culture and organization to bring our ambitions to life, Satya called out the strategic importance of Xbox as a strong consumer brand, a creative center for gaming and a leader in bold innovation. Every member of Team Xbox should be incredibly proud of the impact and reach your work has within the walls of Microsoft, with our developer community and most importantly, with consumers.
Microsoft is the productivity and platform company for a mobile-first and cloud-first world, and games are the single biggest digital life category in a mobile-first world. Success in this category, by growing a robust Xbox business, brings additional value to Microsoft. I have stated this before, but for Xbox to be successful, we must remain committed to being a consumer-driven organization with the mission of meeting the high expectations of a passionate fan base, to create the best games and to drive technical innovation.
As part of the planned reduction to our overall workforce announced today and in light of our organization’s mission, we plan to streamline a handful of portfolio and engineering development efforts across Xbox. One such plan is that, in the coming months, we expect to close Xbox Entertainment Studios. I would like to take this opportunity to recognize the accomplishments from the entire team in XES. They have built an impressive slate of original programming and pioneered interactive entertainment on Xbox, such as the innovative reality series ‘Every Street United’ that succeeded in uniting audiences around the globe during the recent World Cup. I am pleased that Nancy, Jordan and members of the XES team remain committed to new, original programming already in production like the upcoming documentary series ‘Signal to Noise’ whose first installment takes on the rise and fall of gaming icon Atari and of course, the upcoming game franchise series ‘Halo: Nightfall,’ and the ‘Halo’ Television series which will continue as planned with 343 Industries. Xbox will continue to support and deliver interactive sports content like ‘NFL on Xbox,’ and we will continue to enhance our entertainment offering on console by innovating the TV experience through the monthly console updates. Additionally, our app partnerships with world-class content providers bringing entertainment, sports and TV content to Xbox customers around the world are not impacted by this organizational change in any way and remain an important component of our Xbox strategy.
Change is never easy, but I believe the changes announced today help us better align with our long-term goals. We have an incredible opportunity ahead of us to define what the next generation of gaming looks like for the growing Xbox community. I have a great deal of confidence in this team and know that with clarity of focus on our mission and our customers we can accomplish great things together. We already have.
Thank you again for all you do for Xbox.