Following this weeks announcement of a permanent price cut to the Xbox One in the UK, which will see it be reduced from £429.99 to £399.99, Microsoft has stated that it will not offer Xbox One refunds to buyers who are unhappy at the price reduction having already purchased the console earlier at the higher price. Those who are still yet to purchase an Xbox One can do so and grab the Titanfall Xbox One bundle at an even cheaper price of £369 from GameStop.
Speaking to OXM, Xbox UK marketing director Harvey Eagle said, “We’re hugely appreciative of people that have supported us since launch. What I would say is that mainly the consoles that were bought in the run-up to launch did come with a game included, and this offer is timed to celebrate the launch of Titanfall.”
“Unfortunately we can’t offer a retroactive refund to people, but we thank them very much and we’re hugely appreciative of them being on board since the beginning.”
Harvey Eagle also feels that the Xbox One is justified in costing more than Sony’s PlayStation 4. When asked if he felt the addition of Kinect and a free game justifies paying more, he replied, “Yeah, it’s about value rather than price. People buy a console to play the best games, the best games coming this year include Titanfall, and Destiny, and Watch Dogs, and if you want to play all three of those you’re going to need an Xbox One. From the 14th March customers are also going to get a copy of Titanfall included when they get an Xbox One, we think that’s really good value.”
It doesn’t come as a surprise that there will be those who are angered at the price of the Xbox One being reduced already, however it was inevitable it would happen as the costs of consoles will always fall after launch. With a lot of people still not convinced by the Kinect though, could we soon see a Kinect-less Xbox One console at a much cheaper price?
Let us know your thoughts on the price reduction of Xbox One in the comments!